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Real-time bidding (RTB) will account for 13% of all US display advertising spending in 2012 and is projected to grow to 28% of all spending in 2016
Real-Time Bidding to Take Ever-Bigger Slice of Display Pie - eMarketer
The greatest share of U.S. mobile ad spending will go to search in 2012, accounting for 49% of all ad dollars
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
Video will account for 5.8%, or $151.5MM, of the $2.61B in total U.S. mobile ad spending in 2012
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
Rich media and banner advertising will account for one-third of total U.S. mobile ad spending in 2012, or $861.7MM
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
94% of U.S. marketers plan to purchase standard mobile banner ads in 2012, while 53% also plan to buy mobile rich media ads and 49% mobile video ads
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets
Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer
Facebook will earn 49% of its global ad revenue from the U.S. in 2013, down from 55% in 2011
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
85% of Facebook’s global revenues came from ads in 2011, down from 95% in 2010
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
By 2013, Facebook will account for 7.1% of all U.S. online ad revenue
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
Facebook will account for 6.5% of all online ad revenues in the U.S. in 2012, up from 5.4% in 2011
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
Facebook will earn $2.58B from U.S. ads in 2012, 51% of its global ad revenue
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
Facebook ad revenue will reach $7.64B by 2014
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
Facebook's ad revenue rose by 68.2% in 2011
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
Facebook's ad revenue will rise by 60% in 2012, to $5.06B
Facebook’s Worldwide Ad Revenues Will Pass $5 Billion This Year - eMarketer
57% of online Hispanic moms read e-mails from companies on a regular basis
Hispanic Moms’ Online Shopping Habits
$32B was spent on online ads in 2011, compared to $60.7B for TV
US Online Ad Spend to Close in on $40 Billion - eMarketer
$62B will be spent on online ads in 2016, compared to $17B for newspapers and $15B for magazines
US Online Ad Spend to Close in on $40 Billion - eMarketer