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74% of real-time bidding online display advertisers are willing to pay premiums for quality environments
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
88% of online display advertisers plan to buy in real time in the future
A4_2pp_Ad_Exchnage_WP_UK_V2.indd
The average online publisher generates ~80% of its online ad revenue from guaranteed ad sales
30242_DC_AdExchange
72% of in-stream online video ads are watched to their completions
display-business-trends-publisher-edition.pdf
79% of in-stream online video ads are watched to their midpoints
display-business-trends-publisher-edition.pdf
China accounts for 10.5% of global online display impressions
display-business-trends-publisher-edition.pdf
The UK accounts for 4.2% of global online display impressions
display-business-trends-publisher-edition.pdf
The US accounts for 24.7% of global online display impressions
display-business-trends-publisher-edition.pdf
3B YouTube videos are monetized through ads per week
Exclusive: YouTube hits 4 billion daily video views | Reuters