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UK digital national newsbrand ad spending will increase by 26.3% in 2013, and 20.3% in 2014
UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK
UK digital magazine ad spending will increase by 2.2% in 2013, and 8.5% in 2014
UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK
UK online ad spending will increase by 9.8% in 2013, and 9% in 2014
UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK
Marketers reallocated an average of 11% of their TV ad budgets to online advertising in Q1 2013
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
39% of marketers reallocated part of their TV ad budgets to online advertising in Q1 2013
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
72% of marketers increased their online advertising budget in Q1 2013
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
Broadcast television ad revenue reached $39.6B in 2012, compared to $36.6B for the internet, and $32.5B for cable television
PWC_Presentation_FY2012_April_16_2013.pdf
Travel and leisure companies accounted for 9% of online ad spending in 2012, up from 8% in 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Automobile companies accounted for 12% of online ad spending in 2012, up from 11% in 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Impression-based pricing models accounted for 32% of online ad revenue in 2012, up from 31% in 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Performance-based pricing models accounted for 66% of online ad revenue in 2012, up from 65% in 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Online banner ad revenue reached $7.7B in 2012, up 13.4% from 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Online classified and directories ad revenue declined to $2.4B in 2012, down 5.8% from 2011
PWC_Presentation_FY2012_April_16_2013.pdf
Online advertising has had a compound annual growth rate of 19.7% since 2003
PWC_Presentation_FY2012_April_16_2013.pdf
Email ad revenue reached $156M in 2012, up from $213M 2011
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
Display ad revenue reached $12B in 2012, up 9% from 2011
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
Retailers account for 20% of online ad spending, compared to 13% for financial services companies
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
Search ads accounted for 46% of all online ad revenue in 2012, compared to 33% for display ads
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers