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Click-through rates on Facebook Page Like Story ads (Sponsored Story ads) are 53% higher than on standard ads
Global Facebook Advertising Report Q2 2012
Average Facebook advertising CPM rates increased 58% over the last 12 months
Global Facebook Advertising Report Q2 2012
The average cost per thousand ad impressions on Facebook rose by 11% in the U.S. between Q4 2011 and Q1 2012, compared to 13% in the U.K., and 15% globally
Global Facebook Advertising Report Q1 2012
Retailers accounted for 23% of Facebook ad impressions in Q1 2012, compared to 19% for food and drink, 14% for finance, and 11% each for games and entertainment
Global Facebook Advertising Report Q1 2012
The click through rate for Facebook ads decreased by 6% globally between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012
The click through rate for Facebook ads decreased by 8% between Q4 2011 and Q1 2012 in the U.S., compared to 13% in France
Global Facebook Advertising Report Q1 2012
Cost per click for Facebook ads increased by 25% between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012
The average cost per thousand ad impressions on Facebook in the U.K. rose by 13% between Q4 2011 and Q1 2012
Global Facebook Advertising Report Q1 2012