Refine Your Results:

Topic

  • Market Structure (2)
  • Strategy (2)
  • Finances (1)

    • Technology

    General Technologies
  • Newspapers (2)
  • Online Advertising (2)
  • Magazines (1)
  • Internet (1)
  • Mobile (1)
  • Cable TV (1)

    • Region

    Country
  • USA (3)
    • North America
  • USA (3)
    • Region
  • Global (1)

    • Industry

  • Food & Beverage (2)

    • Consumer

    None

    Company

  • Comcast (1)
  • Safeway (1)
  • McDonald's (1)
  • Verizon (1)

    • Source

  • Nielsen (2)
  • BIA/Kelsey (1)
  • Radio Advertising Bureau (1)

    • Facts Tagged With Radio

    Subscribe

    1-4 of 4 results

    Comcast spent $89.7MM on spot radio advertising in Q1 2012, compared to $87.6MM for McDonald's, $59.3MM for Safeway, and $48.5MM for Verizon Wireless Radio Shows Revenue Gains Again in Q1 2012 Digital, Off-Air, Political Spending Shine  
    Added: 05/29/2012 from Radio Advertising Bureau Published: 05/18/2012
    28.4% of local restaurant advertising is done by direct mail, compared to 17.2% for network TV, 14.3% for radio, 11.1% for online, and 8.8% for newspapers Local Ad Spending Moving More to Mobile and Online  
    Added: 05/21/2012 from BIA/Kelsey Published: 05/17/2012
    U.S. TV ad spend reached $72B in 2011, compared to $16B for magazines, $12B for newspapers, $7B for radio, and $6B for the Internet Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire  
    Added: 05/09/2012 from Nielsen Published: 05/08/2012
    Global TV and radio advertising spending increased 10% and 9.7% respectively from 2010 to 2011 2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen Wire  
    Added: 04/09/2012 from Nielsen Published: 04/09/2012