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    1-6 of 6 results

    "The closest thing we've had to a mass market, frankly, has been the social and mobile spaces. From my perspective, television is the mass market and we're the fringe" - EA CCO Richard Hilleman EA: "Gaming isn't mass market yet" | GamesIndustry International  
    Added: 04/11/2013 from GameIndustry International Published: 04/11/2013
    "We have to make sure that game companies know what a mass market really is. We're not one yet" - EA CCO Richard Hilleman EA: "Gaming isn't mass market yet" | GamesIndustry International  
    Added: 04/11/2013 from GameIndustry International Published: 04/11/2013
    59% of UK consumers are familiar with Sega games, compared to 48% for EA, 35% for Ubisoft, and 33% for Rockstar Harris Interactive Brand Buzz Wave 6 - Gaming Brands  
    Added: 03/03/2013 from Harris Interactive Published: 11/30/2012
    19% of UK consumers own or play EA games, compared to 12% for Ubisoft, 9% for Rockstar, and 8% for Sega Harris Interactive Brand Buzz Wave 6 - Gaming Brands  
    Added: 03/03/2013 from Harris Interactive Published: 11/30/2012
    31% of UK consumers play or are very familiar with Electronic Arts games Harris UK Brand Buzz Camera Brands  
    Added: 02/28/2013 from Harris Interactive Published: 02/01/2013
    Zynga social games attract 46MM daily active users, compared to 12.4MM for EA and 7.5MM for wooga Social Network Games 2012: Casual Games Sector Report  
    Added: 03/27/2012 from Casual Games Association Published: 03/15/2012