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    72% of US adults who are familiar with AARP trust the organization Harris Poll 6 - Beltway groups  
    Added: 04/05/2013 from Harris Interactive Published: 01/17/2012
    85% of US adults are familiar with AARP Harris Poll 6 - Beltway groups  
    Added: 04/05/2013 from Harris Interactive Published: 01/17/2012
    30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors Harris Poll 26 -eReaders  
    Added: 03/21/2013 from Harris Interactive Published: 03/08/2012
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    40% of US consumers aged 25-29 have used walk-in medical clinics in the past 2 years, compared to 15% of those aged 65 and older Popularity of 'Walk-In' Retail Health Clinics Keeps Growing  
    Added: 03/03/2013 from Harris Interactive Published: 01/07/2013
    26% of Americans 12 and over have viewed a video podcast, up from 22% in 2011 The Podcast Consumer 2012 « Edison Research  
    Added: 06/30/2012 from Edison Research Published: 05/29/2012
    49% of US online seniors have a Facebook account The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    59% of US online seniors have purchased something online in the last 3 months The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    91% of US online seniors use email The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    67% of U.S. consumers aged 65 or older own mobile phones The State of Mobile America  
    Added: 03/30/2012 from Pew Research Center Published: 03/12/2012