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91% of visitors to Prada stores like their design aesthetic, compared to 82% for Burberry, and 75% for Gucci
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury
96% of visitors to Burberry stores say the sales staff is pleasant, compared to 60% for Prada
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury
42% of visitors to the Web sites of Burberry and Gucci plan to return to make a purchase in the future, compared to 24% for Prada, and 22% for Chanel
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury
75% of visitors to Louis Vuitton's Web site like its design
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury
85% of visitors to Burberry's Web site like its ease of completing purchases
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury
75% of visitors to Burberry's Web site like its ease of navigation
Mystery Shoppers on Luxury Brands In-Store vs. Online « The Knowledge of Luxury