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    1-3 of 3 results

    Practical decisions drive choice of retailers for 80% of Boomers, compared to 50% of Millennials Brodeur Partners Uncovers Boomer/Gen Y 'Practicality Divide' in Retail  
    Added: 03/14/2012 from Brodeur Partners Published: 03/14/2012
    Sharability of retail experiences is twice as important to Gen Y as to Boomers Brodeur Partners Uncovers Boomer/Gen Y 'Practicality Divide' in Retail  
    Added: 03/14/2012 from Brodeur Partners Published: 03/14/2012
    Sensory appeal and the ability of a retailer to "make me smile" are one-third more important to Gen Y than to Boomers Brodeur Partners Uncovers Boomer/Gen Y 'Practicality Divide' in Retail  
    Added: 03/14/2012 from Brodeur Partners Published: 03/14/2012