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36% of North American consumers say retailer loyalty reward programs have a major impact on their grocery product choices
Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
24% of global consumers say retailer loyalty reward programs have a major impact on their grocery product choices, while 31% say they have no impact
Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide
Smartphone owners are 3x more likely to use their handset for in-store activities like claiming mobile coupons (39%) or using shopping lists (40%) vs tablet owners
Mobile Devices Empower Today’s Shoppers In-Store and Online | Nielsen Wire
54% of mobile shoppers who have used a mobile coupon obtained them from retailer websites, followed by 31% at daily deal sites like Groupon and LIvingSocial
Savvy Shoppers Use Connectivity to Score Deals on the Go | Nielsen Wire
Asian-Americans represent $718B in buying power, which is expected to reach $1T in 2017
Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen Wire
74% of UK consumers use the Internet for household grocery shopping activity
Nielsen : UK | Three-quarters of UK consumers use the internet for grocery shopping
Globally, 46% of those with online access use social media to help make purchase decisions
How connectivity influences global shopping | Nielsen Wire
Baby Boomers represent 44% of the US population, hold 70% of US disposable income, and buy 49% of total consumer-packaged goods (CPG)
Introducing Boomers: Marketing's Most Valuable Generation
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month
Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen Wire
Online purchasing was rated the “Overall favorite” by 59% of Americans, as well as the “Easiest” (68%) and “Most convenient” (68%) versus in-store and mobile
Shopper Sentiment: How Consumers Feel About Shopping In-Store, Online, and via Mobile | Nielsen Wire
Online ads for CPG products have an average payback of $2.79 per $1 spent
CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI | Nielsen Wire
71% of US smartphone shoppers compare prices in electronics stores
For U.S. Consumers, Different Stores Mean Different Smartphone Shopping Behavior | Nielsen Wire
50% of consumers think companies should support small businesses
The Global, Socially Conscious Consumer | Nielsen Wire
53% of consumers think companies should actively work to eliminate poverty and hunger
The Global, Socially Conscious Consumer | Nielsen Wire
66% of consumers think companies should actively support the environment
The Global, Socially Conscious Consumer | Nielsen Wire
46% of consumers are willing to pay more to purchase products from companies which have implemented programs to give back to society
The Global, Socially Conscious Consumer | Nielsen Wire
59% of investors prefer to invest in companies which have implemented programs to give back to society
The Global, Socially Conscious Consumer | Nielsen Wire
62% of consumers prefer to work for companies which have implemented programs to give back to society
The Global, Socially Conscious Consumer | Nielsen Wire