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46% of Russian men who shop for food, household, and personal care products browse products through mobile or web apps
Russian Men Go Shopping
40% of Russian men who shop for food, household, and personal care products are early adopters of new products, compared to 34% for women
Russian Men Go Shopping
51% of Russian men who shop for food, household, and personal care products are conscious of which brands they buy, compared to 43% for women
Russian Men Go Shopping
63% of Russian men who shop for food, household, and personal care products comparison shop before making purchases
Russian Men Go Shopping
60% of Russian men who shop for food, household, and personal care products collect related information and opinions for reference before shopping
Russian Men Go Shopping
71% of Russian men who shop for food, household, and personal care products plan their purchases before arriving at the store
Russian Men Go Shopping
43% of Russian men make shopping purchases for food, household, and personal care products
Russian Men Go Shopping
52% of Russian men make shopping decisions for food, household, and personal care products
Russian Men Go Shopping
43% of Russian consumers are loyal to specific brands in most categories
How to Win With the Russian Shopper
23% of Russian consumers consider product variety the most important factor in determining where to shop
How to Win With the Russian Shopper
38% of Russian consumers frequently notice new products on store shelves
How to Win With the Russian Shopper
51% of Russian mobile subscribers own multiple mobile phones
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets | Nielsen Wire
Smartphones account for 37% of Russian mobile devices, compared to 51% for feature phones
Smartphones: Still Room to Grow in Emerging Countries | Nielsen Wire
67% of Moscow shoppers prefer to shop at stores that stock both food and non-food items
Small Stores in Big Cities: The Future of Retailing in Russia | Nielsen Wire
53% of Moscow shoppers prefer to make quick shopping trips, while 27% prefer to stock up
Small Stores in Big Cities: The Future of Retailing in Russia | Nielsen Wire