32% of dads who shop say they finish as quickly as possible, buying only what they need, compared to 21% for moms
2012 Cone Year of the Dad Tracker
57% of dads who shop get product information from in-store promotions, compared to 50% for ads
2012 Cone Year of the Dad Tracker
24% of dads who shop research grocery products, compared to 11% of moms
2012 Cone Year of the Dad Tracker
46% of moms who shop plan meals for the coming week, compared to 52% of dads
2012 Cone Year of the Dad Tracker
62% of moms who shop collect coupons or circulars, compared to 56% of dads
2012 Cone Year of the Dad Tracker