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Ad impressions delivered by mobile apps increased by 62% year over year in 2014 in Asia Pacific State of App Downloads and Monetization 2014
81% Asia Pacific consumers who plan to make online purchases in the next 6 months shop via desktops, compared to 55% for smartphones, and 38% for tablets Age Matters with Digital Shoppers
59% of Asia Pacific online consumers plan to purchase airline tickets online in the next 6 months, compared to 57% for clothing, and 44% for mobile phones Shopping Without Borders: E-Commerce Around the Globe
Paying Asia Pacific mobile game players spend an average of $4.17 per month The Global Mobile Landscape Reloaded
Asia Pacific mobile game revenue will reach $12.2B in 2014, compared to $4.9B for North America, and $3.2B for Western Europe The Global Mobile Landscape Reloaded
North American mobile search ad revenue reached $8.1B in 2013, compared to $7.5B for Asia Pacific, and $3.3B for Europe Global mobile ad revenue hits €14.6 billion in 2013
65% of Asia Pacific consumers have no reservations about using credit or debit cards to shop online on mobile devices as long as their personal information is protected Is the Swipe Replacing the Cha-Ching at the Cash Register?
The majority of Asia-Pacific mobile video viewers watch videos more than 10 times per week The Asian Mobile Consumer Decoded
Asia Pacific smartphone sales increased by 74.1% year over year in Q2 2013 Gartner Says Smartphone Sales Grew 46.5 Percent in Second Quarter of 2013 and Exceeded Feature Phone Sales for First Time
"The lack of a strong value proposition to buy a PC continues to divert consumer spending towards tablets and smartphones" - Handoko Andi, Research Manager at IDC Asia/Pacific Asia/Pacific PC Market Posts a Double-Digit Decline for the First Time in Q1 2013, IDC Reports - prSG24076313
58% of American luxury beauty brands’ apps are targeted specifically for Asia Pacific markets Prestige Brand Apps: Where’s the Investment?
Asia Pacific will account for 39.5% of the worldwide smartphone market by 2015 Tablet Market And Smartphones Market: Global Database
The Asia-Pacific region accounted for 35.9% of the global mobile advertising market in 2011, compared to 31.4% for North America, 25.9% for Europe, and 3.5% for Latin America Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011