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    58% of UK parents are concerned abut how much time their children spend with TVs, smartphones, and tablets Harris Interactive's Touchscreen Life Study Proves Screen Life Is Eclipsing Real Life for Many  
    Added: 03/11/2013 from Harris Interactive Published: 08/07/2012
    62% of US consumers with children in their households have watched digitally streamed TV on smartphones, compared to 40% for those without children Harris Poll 62 - Streaming Media  
    Added: 02/28/2013 from Harris Interactive Published: 11/13/2012
    38% of US consumers in households with children are interested in making in-person payments with smartphones, compared to 22% in households without children Harris Poll 66 - Mobile Payments  
    Added: 02/27/2013 from Harris Interactive Published: 12/11/2012
    Educational apps are the most popular type of apps downloaded by parents of children aged 2-8, while social networking apps are most popular for those with children aged 12-14 APP STORES ARE PARENTS PRIMARY RESOURCE FOR FINDING CHILDRENS APPS  
    Added: 01/30/2013 from NPD Group Published: 09/01/2012
    73% of parents who search the app store for apps for girls look for age-appropriate apps, compared to 63% for boys APP STORES ARE PARENTS PRIMARY RESOURCE FOR FINDING CHILDRENS APPS  
    Added: 01/30/2013 from NPD Group Published: 09/01/2012
    66% of parents who search the app store for apps for their children look for age-appropriate apps APP STORES ARE PARENTS PRIMARY RESOURCE FOR FINDING CHILDRENS APPS  
    Added: 01/30/2013 from NPD Group Published: 09/01/2012
    62% of parents looking for apps for their children conduct searches on the app store APP STORES ARE PARENTS PRIMARY RESOURCE FOR FINDING CHILDRENS APPS  
    Added: 01/30/2013 from NPD Group Published: 09/01/2012
    61% of U.S. moms own smartphones, compared to 44% for the total population Moms and Media 2012: The Connected Mom « Edison Research  
    Added: 05/09/2012 from Edison Research Published: 05/09/2012
    Moms respond well to mobile ads. 46% of moms take action after seeing an ad on their smartphone Press Release - Mobile Mom | BabyCenter  
    Added: 06/10/2011 from BabyCenter Published: 03/29/2011
    Majority of moms sleep with their cell phone next to their bed and more than half check their phone first thing in the morning and last thing before they go to sleep Press Release - Mobile Mom | BabyCenter  
    Added: 06/10/2011 from BabyCenter Published: 03/29/2011
    More than half (52%) of the moms have ten or more apps downloaded in their smartphone, with nearly 25% of the apps being for her kids Press Release - Mobile Mom | BabyCenter  
    Added: 06/10/2011 from BabyCenter Published: 03/29/2011