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53% Americans 12 and over, or 139M people, own smartphones
The Infinite Dial 2013: Navigating Digital Platforms « Edison Research
20% of dads own iPhones, compared to 25% for moms
Dad is Dad, So Don’t Treat Him Like Mom « Edison Research
27% of dads use smartphones most for access to Facebook, compared to 41% of moms
Dad is Dad, So Don’t Treat Him Like Mom « Edison Research
56% of dads own smartphones, compared to 61% for moms
Dad is Dad, So Don’t Treat Him Like Mom « Edison Research
3 in 10 US smartphone owners plug their phones in to their cars to listen to Internet radio
The Smartphone Consumer 2012
More than 1/3 US smartphone owners visit social networking sites on their phone “several times per day”
The Smartphone Consumer 2012
61% of U.S. moms own smartphones, compared to 44% for the total population
Moms and Media 2012: The Connected Mom « Edison Research
98% of Daily Deals users own mobile phones, compared to 89% of the U.S. population 12 and over
2012 Report on Daily Deals
15% of U.S. mobile phone owners are registered users of daily deals services such as Groupon and Living Social
The Infinite Dial 2012: Navigating Digital Platforms « Edison Research
17% of U.S. mobile phone owners have listened to online radio on their phones in their cars, up 50% from 2011
The Infinite Dial 2012: Navigating Digital Platforms « Edison Research
40% of Americans age 12 and up own an iPad, iPhone, or iPod
The Infinite Dial 2012: Navigating Digital Platforms « Edison Research