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81% of smartphone owners go to grocery and drug stores with a list of items to buy, but of those, only 8% list specific brands
Mobile Promotions Trump Brand Loyalty for Grocery, Drug Store Shoppers | AisleBuyer
90% of 25- to 34-year-old smartphone owners are interested in receiving instant offers for what they were already shopping for through a grocery or drug store-based mobile shopping app
Mobile Promotions Trump Brand Loyalty for Grocery, Drug Store Shoppers | AisleBuyer
Nearly 75% of consumers would switch brands if offered real-time mobile promotions delivered to their smartphones while shopping in a store aisle
Mobile Promotions Trump Brand Loyalty for Grocery, Drug Store Shoppers | AisleBuyer
60% of smartphone-carrying shoppers would use their device to pay during an in-store shopping trip to avoid a line
40% of Smartphone-Carrying Shoppers Abandon Purchases Due to Long Lines