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"I think consumers by now have seen every monetization trick [for social and mobile games]...There really aren't issues around monetization, whether it's too aggressive or ads are too in-your-face" - Konami director of digital publishing John Coligan Konami mobile exec: Player acquisition "keeps me up at night" | GamesIndustry International

Added: 04/05/2013 from GameIndustry International Published: 04/04/2013

Social and mobile gaming video ads have a 91% completion rate MediaBrix Report

Added: 03/07/2013 from MediaBrix Published: 03/04/2013

Social and mobile gaming ads give advertisers an average engagement rate of 20% MediaBrix Report

Added: 03/07/2013 from MediaBrix Published: 03/04/2013

The average free-to-play social game derives 40% of its revenue from advertising and offers, and 60% from virtual goods Social Network Games 2012: Casual Games Sector Report

Added: 03/27/2012 from Casual Games Association Published: 03/15/2012

49% of marketers plan to deploy ads on Zynga 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012

Added: 02/20/2012 from Pivot Conference Published: 02/13/2012

2% of marketers have deployed ads on Zynga 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012

Added: 02/20/2012 from Pivot Conference Published: 02/13/2012