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50% of U.S. online males 24 and under bought virtual goods in 2011, compared to 15% of females of the same age Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
The average social gamer is a 40-year-old woman, while the average console gamer is a 37-year-old man Social Network Games 2012 Casual Game Sector Report
The average age of social gamers is 43. 46% are male, 54% female Who Are Social Gamers? / Flowtown (@flowtown)
74% of casual and social gamers who pay to play are women Digi-Capital Global Games Investment Review
30% of U.S. social gamers are between 18 and 29 years old, up from a Generation Y share of 15% in 2010 Are social games cool now? Gen Y is 30 percent of US social gamers