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    "The closest thing we've had to a mass market, frankly, has been the social and mobile spaces. From my perspective, television is the mass market and we're the fringe" - EA CCO Richard Hilleman EA: "Gaming isn't mass market yet" | GamesIndustry International  
    Added: 04/11/2013 from GameIndustry International Published: 04/11/2013
    50% of Americans between the ages of 18 and 44 play social games daily MediaBrix Report  
    Added: 03/07/2013 from MediaBrix Published: 03/04/2013
    250M users play social games on Facebook MediaBrix Report  
    Added: 03/07/2013 from MediaBrix Published: 03/04/2013
    65% of Facebook app users say they have played a game on Facebook in the past twelve months Survey Reveals Inadequacies in Monetizing Facebook Apps and Mobile Apps  
    Added: 08/28/2012 from MediaBrix Published: 08/15/2012
    230M global Facebook users played games on Facebook in a 30-day period 230 Million People Played Games On Facebook.com In The Last 30 Days | TechCrunch  
    Added: 08/07/2012 from Facebook Published: 08/03/2012
    40% of Facebook game players have made a game-related purchase Monetization Research | Arkadium  
    Added: 07/25/2012 from Arkadium Published: 07/24/2012
    17.1MM Turkish gamers play social network games, compared to 21.2MM for PC or Mac games, 16.2MM for casual games, 15.1MM for mobile games, and 10.6MM for console games Infographic Turkey  
    Added: 06/28/2012 from Newzoo Published: 06/21/2012
    6.1MM EU5 smartphone gamers (13.2% of smartphone gamers overall) log into a social game on their devices at least once monthly European Mobile Gaming Gets Social: Rise in Smartphone Adoption Drives Increase in Mobile Gaming and Social Play  
    Added: 04/26/2012 from comScore Published: 04/26/2012
    77.9MM Americans will play social games in 2012, up from 57.4MM in 2010 Social Network Games 2012: Casual Games Sector Report  
    Added: 03/27/2012 from Casual Games Association Published: 03/15/2012
    Zynga social games attract 46MM daily active users, compared to 12.4MM for EA and 7.5MM for wooga Social Network Games 2012: Casual Games Sector Report  
    Added: 03/27/2012 from Casual Games Association Published: 03/15/2012
    35% of U.S. online gamers have purchased virtual goods, up 50% from 2010 Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.  
    Added: 03/01/2012 from Magid Published: 02/29/2012
    25% of U.S. online consumers purchased virtual goods in 2011, up 100% from 2009 Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.  
    Added: 03/01/2012 from Magid Published: 02/29/2012
    Twice as many U.S. consumers bought virtual goods in 2011 as in 2009, spending an average of 28% more each Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.  
    Added: 03/01/2012 from Magid Published: 02/29/2012
    Facebook sends more than 60MM visitors every month to apps and games Growing Mobile Apps and Games with Facebook Platform - Facebook Developers  
    Added: 02/26/2012 from Facebook Published: 02/24/2012
    61% of U.S. and U.K. social gamers play Facebook games 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012  
    Added: 02/20/2012 from Pivot Conference Published: 02/13/2012
    81% of U.S. and U.K. social media users play social games 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012  
    Added: 02/20/2012 from Pivot Conference Published: 02/13/2012
    81MM people in the U.S. and U.K. play social games on a daily basis 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012  
    Added: 02/20/2012 from Pivot Conference Published: 02/13/2012
    120MM people in the U.S. and U.K. play social games on a weekly basis 81% of Social Consumers Likely to Play Social Games | | Pivot Conference 2012  
    Added: 02/20/2012 from Pivot Conference Published: 02/13/2012
    Zynga's monthly unique paying users increased from 2.6MM in Q3 2011 to 2.9MM in Q4, up 13% Zynga Reports Fourth Quarter and Full Year 2011 Financial Results  
    Added: 02/15/2012 from Zynga Published: 02/15/2012
    Zynga's monthly unique users increased from 111MM in Q4 2010 to 153MM in Q4 2011, up 38% Zynga Reports Fourth Quarter and Full Year 2011 Financial Results  
    Added: 02/15/2012 from Zynga Published: 02/15/2012