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67% of B2B search marketers use social media channels to boost their SEO efforts 2015 State of B2B Search Marketing
70% of companies that use social media for customer service employ agents who only deal with social media interactions How to Manage Social Media Engagement
53% of online US millennials have purchased a product after seeing it on social media, compared to 42% for gen X, and 33% for all online adults Consumers Expect Retailers to Develop a Mobile Strategy to Continue the Overall Customer Experience
B2C marketers use an average of 7 social media platforms, compared to 6 for B2B marketers The Content Marketing Paradox: Is More Content Really Better?
36% of professionally marketed Facebook posts receive over 250 interactions, compared to 21% for blogs, 4% for Google+, and 1% for LinkedIn and Twitter The Content Marketing Paradox: Is More Content Really Better?
60% of professionally marketed Instagram videos receive over 250 interactions, compared to 49% for Instagram pictures The Content Marketing Paradox: Is More Content Really Better?
B2B companies that blog generate 67% more leads per month than those that do not The Content Marketing Paradox: Is More Content Really Better?
43% of professionally marketed blog posts receive fewer than 10 interactions, and 23% receive none The Content Marketing Paradox: Is More Content Really Better?
69% of US patients do not consider a social media presence important for healthcare professionals Healthcare Providers Need to Adapt to Real-time Customer Engagement
Beauty product brands increased their post frequency on Instagram by 42% year over year in Q2 2015, compared to 17% for fashion brands Instagram: Fashion
The average Instagram following for fashion brands increased by 27% in Q2 2015, to ~2M people Instagram: Fashion
The average Instagram following for beauty product brands increased by 30% in Q2 2015, to ~600,000 people Instagram: Fashion
US hair care brands have an average following of 506,428 on Facebook, compared to 36,140 for Instagram, 32,638 for Twitter, and 3,026 for Pinterest Hair Care
96% of US hair care brands use Facebook, compared to 91% for Twitter, 79% for Instagram, and 73% for Pinterest Hair Care
US beer brands post to Facebook an average of 3.8 times per week, compared to 3.1 for Twitter, 4.8 for Instagram, and 8 for Pinterest Beer 2015