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    Online adults aged 25-54 are 23% more likely than the average U.S. Internet user to follow a brand via social networking Report: U.S. Media Trends by Demographic | Nielsen Wire  
    Added: 04/29/2012 from Nielsen Published: 04/27/2012
    70% of ages U.S. Facebook users 40 and over "like" food brands; 74% of teens "like" movies, music, and TV Social Networking Report - What Can Facebook Do for Me? Benchmarks and Best Practices from Brand Leaders  
    Added: 02/11/2012 from eVOC Insights Published: 01/31/2012