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60% of U.S. consumers inform friends about sales or special offers via Facebook, similar to Asia-Pacific but higher than the 45% for European consumers
Retailers on Facebook should offer deals, not news
Asian-Pacific consumers are more likely (40%) to interact with a brand on Facebook if it provides offers, sales or discounts, compared with 35% of U.S. and 21% of European consumers
Retailers on Facebook should offer deals, not news