Teen social media influencers are 41% more likely than average teens to be interested in celebrity news
Teen Social Media Influencers Wield Power Online and Offline
56% of teen social media influencers aged 13 to 14 said they hated it, were nervous or annoyed when their parents "friend" them on social media sites, while only 27% of teen social media influencers aged 18-19 responded this way
Teen Social Media Influencers Wield Power Online and Offline
50% of teen social media influencers spend three or more hours online each day. 25% spend the same amount of time watching television
Teen Social Media Influencers Wield Power Online and Offline
Of teen social media influencers, 88% are texting and 79% are online while watching TV versus 74% texting and 66% online among average teens
Teen Social Media Influencers Wield Power Online and Offline
52% of teen social media influencers trust their friends' recommendations most, compared to 9% who would most trust an adult
Teen Social Media Influencers Wield Power Online and Offline
87% of teen social media influencers share information on the products they use with their friends, compared to 50% of teens in general
Teen Social Media Influencers Wield Power Online and Offline
97% of teen social media influencers spend two hours per day on a social networking site. 95% update their status at least once per day and 91% have more than 500 friends on their social networks
Teen Social Media Influencers Wield Power Online and Offline