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    Social marketing, when used to build widespread consumer advocacy, generates an average sales lift of 6.7% for consumer packaged goods brands BzzAgent and SymphonyIRI Reveal 6.7% Sales Lift of Social Marketing for CPG Products - SymphonyIRI Group  
    Added: 04/04/2012 from BzzAgent Published: 04/02/2012
    Social media has an average ROI of $1.50 BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling  
    Added: 02/27/2012 from BzzAgent Published: 01/23/2012
    Brand Advocates are up to 2.5 times more likely to use social media to expand their social circles A Field Guide to Brand Advocates: Practical Insights for Marketers  
    Added: 06/21/2011 from BzzAgent Published: 05/04/2011