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People are most likely to engage with branded content on social media that contains pictures (44%), status updates (40%) and videos (37%)
LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON
40% of daily social networkers feel more comfortable interacting with people online rather than in person
LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON
49% of those who use social media daily would rather text than call a person
LIFE ON DEMAND STUDY REVEALS NEW SOCIAL NORMS: 40 PERCENT OF AMERICANS FEEL MORE COMFORTABLE ENGAGING WITH PEOPLE ONLINE THAN IN PERSON
Moms are 16% more likely to visit Facebook daily and 46% more likely to visit Google+ daily
S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS
Moms are 75% more likely than other women to trust info from companies on social sites and 45% more likely to base their purchases on peer recommendations
S-NET SOCIAL MEDIA STUDY: MOMS SIGNIFICANTLY MORE ACTIVE THAN OTHER WOMEN ON SOCIAL NETWORKS
More men than women visit at least monthly several social networking sites, including YouTube (54% vs. 34%), Twitter (37% vs. 24%) and Google+ (36% vs. 24%)
Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics Performance Marketing Blog: SEM, SEO, Social
Active social networkers most often turn to shopping sites like Amazon, eBay or brand websites to begin the purchase process when searching for a product (87%) and right before they commit to a purchase (83%)
Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics Performance Marketing Blog: SEM, SEO, Social