20% of social media comments on Super Bowl XLVI were positive, 18% negative, and 61% neutral
Super Boiwl XLVI: A Social TV Phenomenon
53% of social media commenters on Super Bowl XLVI were male
Super Boiwl XLVI: A Social TV Phenomenon
The 12.2MM social media comments on Super Bowl XLVI was 680% more than Super Bowl XLV (1.8MM)
Super Boiwl XLVI: A Social TV Phenomenon
Super Bowl XLVI generated 12.2MM social media comments, from 5.4MM unique commenters
Super Boiwl XLVI: A Social TV Phenomenon
52% of social media comments on the 2012 Super Bowl halftime show were posted by females
Super Bowl Halftime Show is a Standout