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    1-20 of 72 results

    69% of brand marketers plan to increase their spending on mobile advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    "Whether the data is in the form of the content, in the form of location, in the form of usage pattern, in the form of user context at that point of time - all of those are signals that one has to figure out what to do with it, so there is a lot of work that is happening on the targeting product" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "The targeting front is where we are behind and we are behind because there is a promise of a lot of these signals, they are starting to come in, but because of tracking not being completely in place the utilization of that data is not as strong as it should be, and therefore trying to pull inferences and useful insights out of that becomes a little hard" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "We believe that with all the right data in the world and all the technologies that we've built we should be able to get to the next level of targeting, which mobile actually deserves and has had the promise for a lot of years, but it's obviously a few years before people see that promise at scale" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "I would argue that it's within a year or so from now before we will actually start to converge on one [tracking] standard. And when that happens, I think we will start to see the surge of a lot of performance and next-level advertising dollars because tracking kind of goes to the next level" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "The engagement on the creative is just phenomenal right now. Whether you take rich media, you take video, you take the capabilities of the devices and convert that from a very highly engaging advertising that you can show to the user, I think there is a lot of work that's happening on the creatives, and the creative optimization, the pure engagement and the metrics around it" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "I would say creative is ahead, tracking is catching up, and targeting is something which the promise is very visible, but because of a few of these infrastructural pieces around common IDs, etc., there is still some distance to go" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    "One of the biggest challenges that exists out there, in an industry [mobile advertising] which is quite early in its days yet has so much fragmentation, is that nothing talks to each other. It's very hard for a dollar that goes into the system to come out of the other end without going through hiccups" - InMobi CEO Naveen Tewari InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web | ClickZ  
    Added: 04/26/2013 from ClickZ Published: 04/12/2013
    70% of US marketers plan to increase their budgets for both social and mobile advertising in 2013 Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL  
    Added: 04/18/2013 from CMO Council Published: 04/18/2013
    UK fast-moving consumer goods brands have increased their mobile marketing by 267% in the past 6 months Brands sharply accelerate mobile focus | IAB UK  
    Added: 04/11/2013 from IAB Published: 01/29/2013
    UK media brands have increased their mobile marketing by 150% in the past 6 months Brands sharply accelerate mobile focus | IAB UK  
    Added: 04/11/2013 from IAB Published: 01/29/2013
    17% of UK marketing agency employees say lack of internal resources is holding back their agencies' mobile ad spending, down from 33% in 2011 IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    38% of UK marketing agency senior employees say they are driving the mobile agenda within their agencies IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    31% of UK marketing agency employees say mobile ad tracking and measurement is an issue, down from 54% in 2011 IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    48% of UK marketing agency employees say there are sufficient mobile advertising case studies available to them IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    64% of UK marketing agency employees say they have good access to mobile advertising research IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    48% of UK marketing agency employees have no mobile near field communication experience IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    49% of UK marketing agency employees have no experience with real-time mobile advertising IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    53% of UK marketing agency employees have no experience with responsive mobile web design and mobile privacy IAB study reveals key mobile challenges | IAB UK  
    Added: 04/11/2013 from IAB Published: 04/02/2013
    "Overall, we remain very bullish on interactive [advertising] spending, and especially on new mobile monetization methods like point-of-sale offerings that are showing performance improvements" - BIA/Kelsey chief strategy officer and program director, interactive local media U.S. Local Online/Interactive/Digital Ad Revenues to Reach $38.1B in 2016 | BIA/Kelsey Press Release  
    Added: 04/08/2013 from BIA/Kelsey Published: 11/14/2012