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Facts Tagged With Strategy
1-20 of 33 results
"We believe over the next five years we can break a 100 million unit installed base [with the Xbox 360]" - Microsoft senior vice president of Interactive Entertainment Yusuf Mehdi
Microsoft: Next-gen could hit 1 billion consoles sold | GamesIndustry International
80% of marketers who have adopted inbound marketing strategies have integrated it into broader company goals
2013 State of Inbound Marketing
"Using video on demand to support a TV campaign and adopting a strategy of heavy VOD presence once the TV campaign has ended, means clients can maintain the reach and awareness levels generated by their TV campaign and get an extended audio-visual presence cost effectively" - Mauricio Leon, commercial director of Performics
VOD and TV are 'friends with benefits' | IAB UK
"We have to make sure that game companies know what a mass market really is. We're not one yet" - EA CCO Richard Hilleman
EA: "Gaming isn't mass market yet" | GamesIndustry International
23.7% of US small businesses say they are not very likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
24.3% of US small businesses say they are somewhat likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
11% of US small businesses say they are extremely likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
15% of US small businesses say they are very likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
55.3% of US small and medium-size businesses either have customer loyalty programs or plan to add them in the near future
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
14.7% of US small and medium-size businesses have mobile websites
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
58% of executives say they prefer to get news online, compared to the US average of 36%
Harris Poll 64 - Exec News Perspectives
After Facebook's September 2012 Edgerank algorithm change, brands see an average organic reach of 9.62%, down from 15.56% prior to the change (a 38% drop)
Gaining An Edge: The Brand Impact of Facebook's EdgeRank Algorithm Change-GroupM Next-M80-Research
Brands using paid media on Facebook in addition to organic publishing efforts reach an average audience 5.3x larger than using organic efforts alone
Understanding paid and earned reach on Facebook
40% of the Interbrand Top 100 Brands are on Instagram, vs 51% on Pinterest, 64% on Google+, 94% on Twitter, and 98% on Facebook
How Top Brands Are Using Instagram [Study] | Simply Measured