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"It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few" - McDonalds former chief marketing officer M. Lawrence Light
101 Awesome Marketing Quotes, Revisited [SlideShare]
"My theory is that in the age of the internet, it's what you write, not where you write it, that matters" - HubSpot marketing fellow Dan Lyons
101 Awesome Marketing Quotes, Revisited [SlideShare]
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction" - HubSpot CEO Brian Halligan
101 Awesome Marketing Quotes, Revisited [SlideShare]
"No matter what, the very first piece of social media real estate I'd start with is a blog" - New Marketing Labs founder Chris Brogan
101 Awesome Marketing Quotes, Revisited [SlideShare]
"Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look" - FiveThirtyEight.com founder Nate Silver
101 Awesome Marketing Quotes, Revisited [SlideShare]
"Remarkable social media content and great sales copy are pretty much the same--plain spoken words designed to focus the needs of reader, listener, or viewer" - Copyblogger founder Brian Clark
101 Awesome Marketing Quotes, Revisited [SlideShare]
"Make the customer the hero of your story" - Marketing Profs chief content officer Ann Handley
101 Awesome Marketing Quotes, Revisited [SlideShare]
"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process" - Duarte Design president and CEO Nancy Duarte
101 Awesome Marketing Quotes, Revisited [SlideShare]
41% of marketing firms say inbound marketing has demonstrated return on investment, while 34% say they cannot or do not calculate return on investment
StateOfInbound
23% of marketers who practice inbound marketing say reaching the right audience is their primary focus
StateOfInbound
Marketing firms with formalized agreements between sales and marketing teams spend an average of $291 per customer acquired, compared to $486 for those with no agreement
StateOfInbound
27% of US marketing firms have formalized agreements between sales and marketing teams to determine both teams' responsibilities
StateOfInbound
65% of business-to-business marketers practice inbound marketing, compared to 47% for business-to-consumer
StateOfInbound
Small companies convert an average of 27% of leads into sales, compared to 24% for medium, and 25% for large
Where Do Marketers Get Customers?