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30% of marketers are in the process of coordinating their advertising experiences between online and offline channels
Experian Marketing Services Releases Highly Anticipated Fifth Annual Digital Marketer Report
44% of marketers have coordinated their advertising experiences between online and offline channels
Experian Marketing Services Releases Highly Anticipated Fifth Annual Digital Marketer Report
16% of UK businesses have a single view of the customer across channels
Companies understand importance of customer centricity but fail to come to terms with data explosion, Experian research reveals
16.7% of promotional emails with 25 characters or less in their subject lines are opened, compared to 15% of those with 26-50 characters, and 14.3% of those with 51-75
2012 Digital Marketer Download | Experian Simmons
61% of marketing companies plan to increase their efforts in email marketing in the next year, compared to 53% for social advertising, and 47% for mobile apps
2012 Digital Marketer Download | Experian Simmons
42% of U.S. marketing companies say their teams collaborate on all projects, while 45% say they collaborate on some, and 13% say they do not collaborate at all
2012 Digital Marketer Download | Experian Simmons
59% of U.S. marketing companies collect mobile contact information
2012 Digital Marketer Download | Experian Simmons
Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
2012 Digital Marketer Download | Experian Simmons
Emails targeted to customer loyalty programs have a 40% higher open rate
The 2012 Digital Marketer Trend and Benchmark Report