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    72% of mobile marketers consider device fragmentation a major drawback of mobile advertising, compared to 70% for privacy issues, and 69% for lack of standardized metrics Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    57% of mobile marketers consider immediacy the major advantage of mobile advertising, compared to 54% for cost-effectiveness, and 52% for increased engagement Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    60% of marketers direct their mobile advertising primarily to smartphones, compared to 31% for tablets Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    35% of marketers plan to increase their mobile advertising spending by 50% or more Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    51% of brand marketers treat mobile advertising as an integral element of their overall strategy Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    72% of marketers plan to increase their spending on mobile advertising Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    29% of marketers have increased their mobile advertising spending by more than 50% in the past 2 years Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012
    63% of marketers have increased their mobile advertising spending over the past 2 years Upper Middle Class, Females Key to Bridging Mobile Ad Spending Gap  
    Added: 02/21/2012 from Flurry Published: 02/20/2012