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26% of US small businesses say they are not at all likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
23.7% of US small businesses say they are not very likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
24.3% of US small businesses say they are somewhat likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
11% of US small businesses say they are extremely likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
15% of US small businesses say they are very likely to participate in an online deal in the next 6 months
U.S. Consumer Spending on Online Deals to Reach $3.6B in 2012 | BIA/Kelsey Press Release
52% of US small and medium-size businesses do not have mobile websites and do not plan to add them in the next 12 months
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
55.3% of US small and medium-size businesses either have customer loyalty programs or plan to add them in the near future
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
US small and medium-size businesses spent an average of $876 on websites in 2011
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
22% of US small and medium-size businesses plan to add mobile websites in the next 12 months
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
14.7% of US small and medium-size businesses have mobile websites
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
63% of US small and medium-size businesses use social media for advertising and promotion
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
US small and medium-size businesses spend an average of $3,000 per year on advertising and promotion
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
US small and medium-size businesses spend an average of $1,190 per year on websites
Small-Business Spending on Digital Presence Trending Up | BIA/Kelsey Press Release
93.3% of small and medium-size businesses websites are not mobile compatible
Majority of Directory Publishers See Mobile as Important Revenue Stream Over Next Three Years | BIA/Kelsey Press Release
73% of directory publishers worldwide believe mobile services and products will be important to their companies over the next 3 years
Majority of Directory Publishers See Mobile as Important Revenue Stream Over Next Three Years | BIA/Kelsey Press Release
"Overall, we remain very bullish on interactive [advertising] spending, and especially on new mobile monetization methods like point-of-sale offerings that are showing performance improvements" - BIA/Kelsey chief strategy officer and program director, interactive local media
U.S. Local Online/Interactive/Digital Ad Revenues to Reach $38.1B in 2016 | BIA/Kelsey Press Release
National brands will spend $51B on local media advertising in 2017, up from $42.5B in 2012
U.S. Local Media Ad Revenues to Grow from $132.5B in 2012 to $148.8B in 2017 | BIA/Kelsey Press Release
Marketers spent $1.5B on national mobile ads in 2012, compared to $1.2B for location-targeted ads
New BIA/Kelsey Report Emphasizes 'Localization' Opportunity for National Mobile Ad Campaigns | BIA/Kelsey Press Release