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48.6% of advertising executives outside the U.S. pay attention to industry trends within the U.S., and 40.5% place a lot of weight on such trends
Brand owners adopt international outlook
11% of advertising executives outside the U.S. believe their counterparts in the U.S. pay enough attention to industry trends in other parts of the world
Brand owners adopt international outlook
71% of brands believe some of the best advertising is done outside the U.S.
Brand owners adopt international outlook