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50% of Millennials use mobile devices to research products and read user reviews, compared to 21% of non-Millennials
bcg.perspectives - The Millennial Consumer
15% of Millennials make direct donations via their mobile devices, compared to 5% of non-Millennials
bcg.perspectives - The Millennial Consumer
Mobile devices – smartphones and tablets – will account for 4 out of 5 broadband connections by 2016
bcg.perspectives - The $4.2 Trillion Opportunity
About 80% of U.S. tablet owners say they expect to watch videos, while only 63% actually do so
BCG - Press Release - Fast-Growing Tablet Market Still up for Grabs as Consumers Look for Different Features, Price Points
Chinese Internet users in major cities are willing to pay from $280 to $440 for a tablet, or $185 more than in 2010
BCG - Press Release - Fast-Growing Tablet Market Still up for Grabs as Consumers Look for Different Features, Price Points
U.S. consumers are willing to pay from $140 to $240 for a multipurpose tablet—an increase (at the midpoint) of $35 since 2010
BCG - Press Release - Fast-Growing Tablet Market Still up for Grabs as Consumers Look for Different Features, Price Points