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    • Facts Tagged With Tablets

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    IAB (X)
    23% of US consumers who watch original professional digital video programming do so on tablets 45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research  
    Added: 04/29/2013 from IAB Published: 04/29/2013
    800M smartphones and tablets were shipped in 2012, up from 200M in 2009 IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf  
    Added: 04/17/2013 from IAB Published: 04/16/2013
    28% of South Korean consumers use mobile devices to access the internet daily Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    74% of UK consumers believe the mobile wallet is an appealing new concept Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    13% of US consumers use mobile devices to access the internet daily Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    23% of UK consumers use mobile devices to access the internet daily Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    59% of US mobile owners say they struggle to imagine life without their devices Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    62% of UK mobile owners say they struggle to imagine life without their devices Consumer mobile usage to increase dramatically by 2015 | IAB UK  
    Added: 04/15/2013 from IAB Published: 11/21/2012
    95% of UK tablet owners believe mobile ads should be unobtrusive, and not interfere with what they are doing IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    ~60% of UK tablet owners would prefer tablet applications to have lower upfront costs with more ads IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    30% of UK tablet owners have a negative overall opinion of ads they have seen on tablets in the past IAB unveils Tablet Ad Format Study | IAB UK  
    Added: 04/10/2013 from IAB Published: 07/26/2012
    36% of home-based digital video activities happen in a room where a second screen is also available Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study  
    Added: 03/14/2013 from IAB Published: 12/13/2012
    28% of US tablet owners use their devices while shopping IAB Mobile Shoppers - Growing Adoption Shifting the Retail Landscape  
    Added: 03/12/2013 from IAB Published: 03/12/2013
    46% of tablet owners spend more than $20 per month on purchases made from their devices, compared to 30% for smartphones Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    32% of tablet owners read less print material due to tablet-based reading Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    63% of tablet owners have shopped on their devices while reading a print publication, compared to 49% for smartphones Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    65% of tablet owners have accessed a social media site on their devices while reading a print publication, compared to 53% for smartphones Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    73% of tablet owners have browsed the internet on their devices while reading a print publication, compared to 64% for smartphones Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    77% of tablet owners have interacted with an online ad on their devices, compared to 53% for smartphones Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013
    24% of tablet owners watch less traditional TV due to tablet-based viewing Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives  
    Added: 02/19/2013 from IAB Published: 02/19/2013