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23% of US consumers who watch original professional digital video programming do so on tablets
45 Million Viewers Per Month Watch Original Professional Digital Video Programming, According to New IAB Research
800M smartphones and tablets were shipped in 2012, up from 200M in 2009
IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf
28% of South Korean consumers use mobile devices to access the internet daily
Consumer mobile usage to increase dramatically by 2015 | IAB UK
74% of UK consumers believe the mobile wallet is an appealing new concept
Consumer mobile usage to increase dramatically by 2015 | IAB UK
13% of US consumers use mobile devices to access the internet daily
Consumer mobile usage to increase dramatically by 2015 | IAB UK
23% of UK consumers use mobile devices to access the internet daily
Consumer mobile usage to increase dramatically by 2015 | IAB UK
59% of US mobile owners say they struggle to imagine life without their devices
Consumer mobile usage to increase dramatically by 2015 | IAB UK
62% of UK mobile owners say they struggle to imagine life without their devices
Consumer mobile usage to increase dramatically by 2015 | IAB UK
95% of UK tablet owners believe mobile ads should be unobtrusive, and not interfere with what they are doing
IAB unveils Tablet Ad Format Study | IAB UK
~60% of UK tablet owners would prefer tablet applications to have lower upfront costs with more ads
IAB unveils Tablet Ad Format Study | IAB UK
30% of UK tablet owners have a negative overall opinion of ads they have seen on tablets in the past
IAB unveils Tablet Ad Format Study | IAB UK
36% of home-based digital video activities happen in a room where a second screen is also available
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
28% of US tablet owners use their devices while shopping
IAB Mobile Shoppers - Growing Adoption Shifting the Retail Landscape
46% of tablet owners spend more than $20 per month on purchases made from their devices, compared to 30% for smartphones
Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
32% of tablet owners read less print material due to tablet-based reading
Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
63% of tablet owners have shopped on their devices while reading a print publication, compared to 49% for smartphones
Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
65% of tablet owners have accessed a social media site on their devices while reading a print publication, compared to 53% for smartphones
Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives
73% of tablet owners have browsed the internet on their devices while reading a print publication, compared to 64% for smartphones
Mobile’s Role in a Consumer’s Media Day: Smartphones and Tablets Enable Seamless Digital Lives