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    and:

    "Of the top 100 grossing apps on both iOS and Android in the last week of Q1 [2013], about 40 percent of them used [Facebook's] mobile app install ads. In gaming, travel, e-commerce and financial service industries, the early indicator is that our cost per install is highly competitive" - Facebook COO Sheryl Sandberg Facebook: Q1 game revenue up 12%, Zynga down 37% | GamesIndustry International  
    Added: 05/16/2013 from GameIndustry International Published: 05/01/2013
    Travelocity increased its bottom line by 12% by customizing email offers to lapsed customers Forrester’s US interactive marketing forecast, through 2016 | Shar VanBoskirk | Forrester  
    Added: 01/25/2012 from Forrester Research Published: 01/23/2012