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65% of tweets about TV shows sent on the day they air are responding to on-screen moments First Impressions: When and Why Social Program Engagement Matters
67% of weekly Twitter impressions related to reality TV shows come from users seeing tweets related to live airings, compared to 58% for dramas, and 49% for comedies First Impressions: When and Why Social Program Engagement Matters
57% of weekly TV-related Twitter impressions come from users seeing tweets related to live airings First Impressions: When and Why Social Program Engagement Matters
48% of millennials get news from TV, compared to 42% for search engines, 41% for social media, 18% for online TV news sites, 17% for online newspaper sites, and 14% for print newspapers The Facts Of Life: Generational Views About How We Live
57% of millennial messaging app users engage with TV show brands via the apps, compared to 56% for movies, 52% for online retailers, and 45% for food How to Create Snackable Content (Infographic)
66% of US consumers who shopped for insurance in 2015 did so to find a lower price, compared to 19% who bought a new car, and 12% for saw a TV ad 2015 U.S. Online Auto Insurance Shopping Report
33% of programmatic online video advertisers also use programmatic TV ads, and another 41% plan to in the near future 2015 US State of the Video Industry Report
73% of marketing agencies are shifting spending away from TV ads and toward desktop video ads, compared to 41% for desktop display, 55% for mobile video, and 41% for mobile display 2015 State of the Industry
The license fees paid by video on demand providers to content owners range from $3B to $4B per year Uncommon Sense: Are Media Companies Charging Streaming Services Enough?
The number of US households with subscription TV services decreased by 1.2M between Q2 2014 and Q2 2015 Uncommon Sense: Are Media Companies Charging Streaming Services Enough?
The number of US households with subscription TV services decreased from 100.721M to 100.149M during Q2 2015 Uncommon Sense: Are Media Companies Charging Streaming Services Enough?
34% of global consumers are influenced in their purchases by TV ads about social or political good done by companies Sustainable Selections: How Socially Responsible Companies Are Turning a Profit
72% of Latin American consumers trust TV ads, compared to 70% for Africa and the Middle East, 68% for Asia Pacific, 63% for North America, and 45% for Europe Millennials Are Most Trusting When it Comes to Advertising
67% of US millennials trust TV ads, compared to 62% for magazine and newspaper ads, and 55% for radio Millennials Are Most Trusting When it Comes to Advertising
63% of online consumers trust TV ads, and 69% sometimes take action based on them Action Exceeds Trust for Multiple Online Ad Formats
63% of online consumers trust TV ads, compared to 60% for newspapers, and 58% for magazines Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
"While digital ads can offer considerable benefits—such as precision-focused campaigns, in-flight adjustments and more creative options—moving from TV to an all-display digital plan is a bold move for any marketer. Consider a mix of both offline and online channels for the best ROI" - Randall Beard Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
"Brands have been steadily increasing their digital ad spend as they get increasingly comfortable with digital advertising and measurement, but TV formats still deliver the highest unduplicated reach of 85%-90%" - Randall Beard Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
43.4% of back-to-school shoppers base their store choices on coupons, compared to 35.3% for in-store promotions, 31% for advertising inserts, 21.5% for word of mouth, and 19.4% for TV ads Back-to-School Shoppers Slowly Tackling Lists This Summer