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    64% of consumers aged 18-49 watch live prime time TV, down from 83% in 2008 IAB Presentation_FINAL.ppt - IAB_2012_Digital_Ad_Growth_Mobile_and_Video_Lead_the_Way.pdf  
    Added: 04/17/2013 from IAB Published: 04/16/2013
    64% of US adults trust cable news channels Harris Poll 15 -Trusted Media Outlets  
    Added: 04/04/2013 from Harris Interactive Published: 02/14/2012
    54% of US adults trust FOX News, compared to 52% for MSNBC, and 52% for CNBC Harris Poll 15 -Trusted Media Outlets  
    Added: 04/04/2013 from Harris Interactive Published: 02/14/2012
    63% of US adults trust ABC news, compared to 63% for NBC, 61% for CNN, and 59% for PBS Harris Poll 15 -Trusted Media Outlets  
    Added: 04/04/2013 from Harris Interactive Published: 02/14/2012
    73% of US adults trust their local TV news Harris Poll 15 -Trusted Media Outlets  
    Added: 04/04/2013 from Harris Interactive Published: 02/14/2012
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    50% of US adults say they understand TV ratings Harris Poll 10 - Video Games  
    Added: 02/27/2013 from Harris Interactive Published: 02/27/2013
    36% of adults 35-54 years old and 44% of people 55-64 years old use their tablets while watching TV Watching TV? Don’t Forget Your Smartphone, Tablet | Nielsen Wire  
    Added: 12/10/2012 from Nielsen Published: 12/05/2012
    Consumers aged 35-64 spend 62% of their TV viewing time in a shared space Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire  
    Added: 05/27/2012 from Nielsen Published: 05/17/2012
    51% of US online adults use laptops while watching TV, and 5% use tablets The Data Digest: Media Cannibalization  
    Added: 05/11/2012 from Forrester Research Published: 05/11/2012
    16% of U.S. adults watch full length TV shows online at least once per week, compared to 12% in 2011 38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET  
    Added: 04/10/2012 from Leichtman Research Published: 04/09/2012
    13% of U.S. adults watch online video via a device connected to their TVs, up from 10% in 2011, and 5% in 2010 38% OF U.S. HOUSEHOLDS NOW HAVE A TV CONNECTED TO THE INTERNET  
    Added: 04/10/2012 from Leichtman Research Published: 04/09/2012