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Facts Tagged With TV
1-20 of 22 results
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans
Zero-TV Doesn’t Mean Zero Video
African-Americans between the ages of 45 and 64 years of age use their TV for a total of 8.5 hours daily, 8 of those hours are spent watching live TV
African-American Millenials Consume Less TV Than Their Boomer Elders | Nielsen Wire
African-Americans between the ages of 18 and 34 years of age use their TV for a total of 6 hours daily, 5 of those hours are spent watching live TV
African-American Millenials Consume Less TV Than Their Boomer Elders | Nielsen Wire
31% of African-American adults watch online video content and 48% of African-American viewers' time spent is on YouTube alone
African-American Millenials Consume Less TV Than Their Boomer Elders | Nielsen Wire
The average African-American viewer watches approximately 7 hours of TV daily, which is 2.5 more hours than the average US viewer
African-American Millenials Consume Less TV Than Their Boomer Elders | Nielsen Wire
Millennials under age 18 are more likely to watch TV on a set (76%) than via streaming (49%)
The Shift To Streaming Happens At Age 18 | Ypulse
Nearly 22% of Millennials watch TV via a mobile phone or tablet weekly
The Shift To Streaming Happens At Age 18 | Ypulse
Millennials are nearly as likely to stream TV shows (65% in a typical week) as they are to watch TV on a set (68%)
The Shift To Streaming Happens At Age 18 | Ypulse
39% of 18-24 year olds in the UK use social media to guide their TV choices
17% use social networks to discover new TV shows
70% of ages U.S. Facebook users 40 and over "like" food brands; 74% of teens "like" movies, music, and TV
Social Networking Report - What Can Facebook Do for Me? Benchmarks and Best Practices from Brand Leaders
On average, engagement is higher among Millennials than all other generations for both TV programming and websites
Next-Generation Strategies for Advertising to Millennials - comScore, Inc
95% of Indonesian middle class homes own a TV, with 96% watching programs daily
Reaching Indonesia’s Middle Class | Nielsen Wire
38% of younger consumers have stopped or almost stopped renting or buying DVDs because of the use of cloud services, and 16% have terminated or are considering ending TV subscription services
Accenture Consumer Electronics Products and Services Usage Report 2012
84% of rural Indians have a TV and 80% own a mobile phone
The Rural Indian Consumer – Dissecting the $100B Opportunity | Nielsen Wire
The average African-American household has 4 or more TVs, and spends an average of 7 hours and 12 minutes each day watching them, amounting to 40% more viewing time than the rest of the population
Nielsen | The State of the African-American Consumer
The top ad dollar categories on LGBT-friendly TV programs are motion pictures (28.3%), department stores (27.6%), credit cards (25.5%) and telephone companies and computers (both 24.7%)
The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows | Nielsen Wire
LGBT-inclusive broadcast primetime scripted and reality shows last season accounted for 28% of broadcast primetime TV viewing and 22% of ad dollars
The New Mainstream: 28% of TV Watching Spent on LGBT-Inclusive Shows | Nielsen Wire