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    Nielsen (X)
    40% of US tablet and smartphone users visit social networks while watching TV New Study Confirms Correlation Between Twitter and TV Ratings  
    Added: 03/25/2013 from Nielsen Published: 03/20/2013
    80% of US tablet and smartphone owners who watch TV use their devices while watching at least several times a month New Study Confirms Correlation Between Twitter and TV Ratings  
    Added: 03/25/2013 from Nielsen Published: 03/20/2013
    The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans Zero-TV Doesn’t Mean Zero Video  
    Added: 03/19/2013 from Nielsen Published: 03/11/2013
    8% of US households which do not watch traditional TV watch content on smartphones Zero-TV Doesn’t Mean Zero Video  
    Added: 03/19/2013 from Nielsen Published: 03/11/2013
    16% of sports fans who own multiple connected devices prefer to access scores through their smartphones, compared to 16% for laptops, 12% for internet TVs, and 9% for tablets Sports on the Go | Nielsen Wire  
    Added: 02/12/2013 from Nielsen Published: 01/22/2013
    ~40% of Americans use their tablets or smartphones while watching TV at least once a day The Cross-Platform Report: A New Connected Community | Nielsen Wire  
    Added: 11/13/2012 from Nielsen Published: 11/13/2012
    The number of Americans watching video on smartphones rose by 35.7% in 2011, compared to 7.1% for DVRs, 4.2% for online video, and a decrease of 1.7% for traditional TV Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire  
    Added: 05/09/2012 from Nielsen Published: 05/08/2012
    Verizon Wireless spent $702.2MM on television advertising in 2011 Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire  
    Added: 05/09/2012 from Nielsen Published: 05/08/2012
    29% of Italian tablet owners, and 30% of smartphone owners, use their devices while watching TV at least once a day Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    28% of German tablet owners, and 20% of smartphone owners, use their devices while watching TV at least once a day Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    41% of U.K. tablet owners, and 40% of smartphone owners, use their devices while watching TV at least once a day Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    45% of U.S. tablet owners, and 41% of smartphone owners, use their devices while watching TV at least once a day Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    71% of Italian tablet owners, and 66% of smartphone owners, use their devices while watching TV Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    71% of German tablet owners, and 65% of smartphone owners, use their devices while watching TV Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    80% of U.K. tablet owners, and 78% of smartphone owners, use their devices while watching TV Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    In the U.S., 88% of tablet owners, and 86% of smartphone owners, use their devices while watching TV Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire  
    Added: 04/05/2012 from Nielsen Published: 04/05/2012
    46% of U.S. tablet and smartphone owners who use their devices while watching TV search for unrelated information 40% of Tablet and Smartphone Owners Use Them While Watching TV  
    Added: 02/10/2012 from Nielsen Published: 02/10/2012
    42% of U.S. tablet and smartphone owners who use their devices while watching TV visit social media sites 40% of Tablet and Smartphone Owners Use Them While Watching TV  
    Added: 02/10/2012 from Nielsen Published: 02/10/2012
    19% of U.S. tablet and smartphone owners who use their devices while watching TV look up information relating to an ad 40% of Tablet and Smartphone Owners Use Them While Watching TV  
    Added: 02/10/2012 from Nielsen Published: 02/10/2012
    29% of U.S. tablet and smartphone owners who use their devices while watching TV look up information relating to the program 40% of Tablet and Smartphone Owners Use Them While Watching TV  
    Added: 02/10/2012 from Nielsen Published: 02/10/2012