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40% of US tablet and smartphone users visit social networks while watching TV
New Study Confirms Correlation Between Twitter and TV Ratings
80% of US tablet and smartphone owners who watch TV use their devices while watching at least several times a month
New Study Confirms Correlation Between Twitter and TV Ratings
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans
Zero-TV Doesn’t Mean Zero Video
8% of US households which do not watch traditional TV watch content on smartphones
Zero-TV Doesn’t Mean Zero Video
16% of sports fans who own multiple connected devices prefer to access scores through their smartphones, compared to 16% for laptops, 12% for internet TVs, and 9% for tablets
Sports on the Go | Nielsen Wire
~40% of Americans use their tablets or smartphones while watching TV at least once a day
The Cross-Platform Report: A New Connected Community | Nielsen Wire
The number of Americans watching video on smartphones rose by 35.7% in 2011, compared to 7.1% for DVRs, 4.2% for online video, and a decrease of 1.7% for traditional TV
Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire
Verizon Wireless spent $702.2MM on television advertising in 2011
Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire
29% of Italian tablet owners, and 30% of smartphone owners, use their devices while watching TV at least once a day
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
28% of German tablet owners, and 20% of smartphone owners, use their devices while watching TV at least once a day
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
41% of U.K. tablet owners, and 40% of smartphone owners, use their devices while watching TV at least once a day
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
45% of U.S. tablet owners, and 41% of smartphone owners, use their devices while watching TV at least once a day
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
71% of Italian tablet owners, and 66% of smartphone owners, use their devices while watching TV
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
71% of German tablet owners, and 65% of smartphone owners, use their devices while watching TV
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
80% of U.K. tablet owners, and 78% of smartphone owners, use their devices while watching TV
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
In the U.S., 88% of tablet owners, and 86% of smartphone owners, use their devices while watching TV
Double Vision – Global Trends in Tablet and Smartphone Use while Watching TV | Nielsen Wire
46% of U.S. tablet and smartphone owners who use their devices while watching TV search for unrelated information
40% of Tablet and Smartphone Owners Use Them While Watching TV
42% of U.S. tablet and smartphone owners who use their devices while watching TV visit social media sites
40% of Tablet and Smartphone Owners Use Them While Watching TV