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4% of UK TV viewers are more likely to talk about a show online if they have seen Facebook ads about it, compared to 17% who are influenced by online discussion by peers 17% use social networks to discover new TV shows

Added: 03/09/2012 from Diffusion Published: 03/09/2012

12% of British TV viewers engage in social commentary online while watching TV because it is a way to connect with friends and contacts through similar interest 17% use social networks to discover new TV shows

Added: 03/09/2012 from Diffusion Published: 03/09/2012

39% of 18-24 year olds in the UK use social media to guide their TV choices 17% use social networks to discover new TV shows

Added: 03/09/2012 from Diffusion Published: 03/09/2012

17% of those in the UK use social media to discover new TV shows and be alerted to programs that are currently on and being talked about 17% use social networks to discover new TV shows

Added: 03/09/2012 from Diffusion Published: 03/09/2012