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65% of tweets about TV shows sent on the day they air are responding to on-screen moments First Impressions: When and Why Social Program Engagement Matters
67% of weekly Twitter impressions related to reality TV shows come from users seeing tweets related to live airings, compared to 58% for dramas, and 49% for comedies First Impressions: When and Why Social Program Engagement Matters
Facebook accounts for 65% of UK social media buy button sales conversions, compared to 20% for Twitter, 8% for Instagram, and 4% for Pinterest Campaigner Email Marketing Software
Facebook accounts for 64% of US social media buy button sales conversions, compared to 18% for Twitter, 10% for Instagram, and 7% for Pinterest Campaigner Email Marketing Software
27.1% of US online retailers offer buy buttons in emails, compared to 22% for Facebook, 6.8% for Google, and 5.9% each for Twitter and Pinterest Campaigner Email Marketing Software
Tweets with visual content get and average of 18% more clicks, 89% more favorites, and 150% more re-tweets How to Repurpose Your Content Correctly
66% of US B2C content marketers who use social media say Facebook is effective, compared to 53% for YouTube, 50% for Twitter, 42% for Instagram, and 39% for LinkedIn 2016 B2C Content Marketing Benchmarks, Budgets, and Trends report
94% of US B2C content marketers who use social media use Facebook, compared to 82% for Twitter, 77% for YouTube, 76% for LinkedIn, and 72% for Google+ 2016 B2C Content Marketing Benchmarks, Budgets, and Trends report
Facebook controls 16% of the mobile ad market, compared to 2% for Twitter Branding Across the New Digital Environments | NJIT Online
Marketing emails with content from Instagram generate 58 times more engagement than those with Facebook content, and 120 times more than Twitter How Instagram Images Enrich the Email Experience
53% of marketing emails include Facebook content, compared to 14% for Twitter, and 3% for Instagram How Instagram Images Enrich the Email Experience
68% of Tweets are replies, compared to 26% for regular Tweets, and 6% for Retweets How Do People Use Twitter?
There are 14.2M active Twitter users in Brazil, compared to 8.1M for Mexico, 4.1M for Argentina, and 3.8M for other Latin American countries How Do People Use Twitter?
The average active Twitter user spends 170 minutes per month on the service How Do People Use Twitter?
33% of Twitter users are in the Asia Pacific region, compared to 24% for North America, 17% for Western Europe, and 12% for Latin America How Do People Use Twitter?