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40% of African American internet users aged 18-29 use Twitter, compared to 28% for Caucasians of the same age African Americans and Technology Use
73% of Americans who tweet about brands also tweet about TV How Can You Reach People Who Will Tweet About Your Brand?
36M Americans sent 990M Tweets about TV in 2013 How Can You Reach People Who Will Tweet About Your Brand?
19M Americans tweeted about TV in Q2 2013, up 24% year over year The Full Twitter TV Picture Revealed
The Twitter TV audience for a program is an average of 50 times larger than the number of viewers actually tweeting The Full Twitter TV Picture Revealed
47% of artists use Facebook or Twitter to find inspiration Blick.Zocalo-Infographic-FINAL.png (PNG Image, 600 × 3701 pixels)
28% of American adults with annual household incomes over $100,000 use Twitter, compared to 20% for all American adults Shullman Research - Total Ways of Communicating with Family, Friends, and Business Contacts
17% of male US internet users use Twitter, compared to 15% for females The Demographics of Social Media Users — 2012 | Pew Research Center's Internet
67% of US internet users use Facebook, compared to 16% for Twitter, and 15% for Pinterest The Demographics of Social Media Users — 2012 | Pew Research Center's Internet
32M unique US Twitter users tweeted about TV in 2012 New Study Confirms Correlation Between Twitter and TV Ratings
59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population Twitter Advertising: Twitter and Compete study: How Tweets influence B2B tech audiences
60% of Twitter's 200M active users log in via a mobile device at least once every month Twitter Advertising: New Compete study: Primary mobile users on Twitter
5.3M Americans tweeted while watching the 2013 Super Bowl Super Bowl XLVII Draws 108.7 Million Viewers, 26.1 Million Tweets | Nielsen Wire