26% of Fortune 100 companies that had a Twitter account used it as a one-way flow of information and offered no engagement with followers
Do Fortune 100 Companies Need a Twittervention?
24% of Fortune 100 Twitter accounts are primarily used for brand awareness while 16% are used mainly as sales vehicles for company products and services. 9% had customer service as the primary focus
Do Fortune 100 Companies Need a Twittervention?