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26% of Fortune 100 companies that had a Twitter account used it as a one-way flow of information and offered no engagement with followers Do Fortune 100 Companies Need a Twittervention?
24% of Fortune 100 Twitter accounts are primarily used for brand awareness while 16% are used mainly as sales vehicles for company products and services. 9% had customer service as the primary focus Do Fortune 100 Companies Need a Twittervention?
50% of Fortune 100 companies that have a Twitter account have less than 500 followers. Another 15% were inactive with 11% of the inactive accounts being placeholder accounts. 4% of the inactive accounts were abandoned after a specific event Do Fortune 100 Companies Need a Twittervention?