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An 8.4% increase in Twitter volume by 35-49-year-olds corresponds with a 1% increase in TV ratings for midseason episodes
New Study Confirms Correlation Between Twitter and TV Ratings
A 14% increase in Twitter volume by 35-49-year-olds corresponds with a 1% increase in TV ratings for premiere episodes
New Study Confirms Correlation Between Twitter and TV Ratings
A 4.2% increase in Twitter volume by 18-34-year-olds corresponds with a 1% increase in TV ratings for midseason episodes
New Study Confirms Correlation Between Twitter and TV Ratings
An 8.5% increase in Twitter volume by 18-34-year-olds corresponds to a 1% increase in TV ratings for premiere episodes
New Study Confirms Correlation Between Twitter and TV Ratings
32M unique US Twitter users tweeted about TV in 2012
New Study Confirms Correlation Between Twitter and TV Ratings
Americans sent 26.1M tweets while watching the 2013 Super Bowl
Super Bowl XLVII Draws 108.7 Million Viewers, 26.1 Million Tweets | Nielsen Wire