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UK digital national newsbrand ad spending will increase by 26.3% in 2013, and 20.3% in 2014 UK adspend hits £17bn in 2012 – the first time since 2007 | IAB UK
In the U.K., 41% of mobile barcodes are scanned from magazines, compared to 26% for newspapers QR Codes: Quite Rubbish?!
6MM people have installed the Facebook app for The Guardian; more than half are under 25 The Guardian Thrives in Facebook’s Walled Garden