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16% of consumers used the Internet every week to find local businesses in 2011, up from 9% in 2010
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
15% of consumers had not used the Internet to find a local business in 2011, down from 21% in 2010
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Positive online reviews make 52% of consumers more likely to use a local business
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
60% of local searchers add a town name or city name to their search terms. 42% add a zipcode and only 6% add a neighborhood name
How Users Search For Local Businesses 5 Tips To Optimize Local Listings
54% of searchers add a local modifier in their search terms
How Users Search For Local Businesses 5 Tips To Optimize Local Listings