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35% of Airplay users, and 34% of Whispersync users, watch more TV on their tablets than they would if they did not have the apps
Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacom's "Tapping Into Tabletomics" Study
24% of Airplay users watch full-length TV shows on their tablets, compared to 22% for cable apps, and 19% for Netflix
Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacom's "Tapping Into Tabletomics" Study