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    Group M (X)
    45% percent of customers shopping in-store will purchase online for a 2.5% discount; 60% will leave and purchase a product online for a 5% discount GroupM Next-White Paper-Showrooming and the Price of Keeping Buyers In-Store  
    Added: 09/06/2012 from Group M Published: 09/05/2012
    U.S., digital advertising spending hit $32.2B in 2011, a 22% share of the overall U.S. market and a 12% increase over 2010 GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT  
    Added: 04/09/2012 from Group M Published: 04/09/2012
    In the U.S., digital advertising spending hit $32.2B in 2011, representing a 22% share of the overall domestic market and a 12% increase over 2010 GROUPM STUDY SAYS 2011 GLOBAL INTERNET AD SPEND HIT $85 BILLION FOR 17 PERCENT OF TOTAL INVESTMENT  
    Added: 04/09/2012 from Group M Published: 04/09/2012
    During holiday periods, branded searches online increase to 34% compared to generic From Intent to In-store: Search's Role In The New Retail Shopper Profile  
    Added: 10/18/2011 from Group M Published: 10/16/2011
    86% of consumers use generic terms during online shopping searches rather than brand names From Intent to In-store: Search's Role In The New Retail Shopper Profile  
    Added: 10/18/2011 from Group M Published: 10/16/2011
    93% of buyers use online search during the shopping process From Intent to In-store: Search's Role In The New Retail Shopper Profile  
    Added: 10/18/2011 from Group M Published: 10/16/2011
    48% of all sales are either Internet purchased or influenced by the Internet From Intent to In-store: Search's Role In The New Retail Shopper Profile  
    Added: 10/18/2011 from Group M Published: 10/16/2011