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Around 26% of social gamers used real-life money to purchase in-game goods in 2011, up from 14% in 2010
120m people play social games, says PopCap | Game Development | News by Develop
71% more people play social games in 2011 than played in 2010 – 120MM players in total
120m people play social games, says PopCap | Game Development | News by Develop
Female social gamers in the U.S. and UK continue to outnumber males (55% vs. 45%)
2011 PopCap Social Gaming Research